This one is meant for more advanced users, but also allows you more options for customization if that’s something you’re looking for. It offers several templates and themes that are suitable for almost any type of marketing campaign or industry. You can also try Moovly for free for the first 30 days. You can use it for any type of video and even add your favorite song in the background. It’s also a great choice if you’re looking to create an explainer video.Īnother inexpensive option you may want to test out is Animoto. The tool is very easy to use and can create a big impact, especially if your audience is a little on the creative or quirky side of the spectrum. Animation can be great for demos, especially if your product is kid-friendly, or even if it’s not. Here are some examples of a few of the best video tools to try this year.Īnimaker allows you to put animated videos on your site.
However, if you want to take it to the next level, you’ll want to test out a few different types of software and tools. The key is more about what the video offers than whether it’s super professional.
You probably have experienced creating a simple introductory, one-frame, unedited video using your built-in software and then uploading it onto YouTube – and in truth, there’s nothing wrong with this if you are a small business with a small budget. Editing Toolsįirst off, you may be wondering exactly what to use to produce and edit a professional video. So, if you are doing anything in the sphere of digital marketing, you can be sure that putting a bit of extra time into making a high-quality (or even medium quality) video can go a long way towards marketing your product.īut when it comes to creating and scripting the video, where do you start? Here’s a rundown of some best practices and options for creating a highly effective marketing video.
There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything – and this isn’t about to change.Īccording to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%.